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Posted Sat Mar 12 2011: from Living on Earth:
Can a Hollywood Producer inspire Americans on Climate?
...Secretary General Ban Ki Moon and the organization's climate chief Christiana Figueres... urged film and TV industry bigwigs to pitch in and put their talents to use to raise awareness about global warming. Among the 400 Hollywood celebs in the audience was Marshall Herskovitz - the producer of the TV series "thirtysomething" and "My So Called Life." He also produced a dozen films, including "Blood Diamond" and "I am Sam." Now, Marshall Herskovitz has two new projects underway dealing with climate change in which he says he's going to put many of the Hollywood tricks-of-the-trade to use....GELLERMAN: Well, isn't that the idea: that you don't hit people over the head with the message, but you weave the message into the motion picture. HERSKOVITZ: Well, yes, it's the idea, except for the fact that we are either in a planetary emergency or we're not. (Laughs). And it's fine to say, 'don't hit people over the head,' but in fact, we need to hit people over the head. We need people to act right now, and we need people to act in a huge manner. It's very hard to get across to people the scale at which we have to act.
[Read more stories about: anthropogenic change, climate impacts, global warming, holyshit, people rise up]

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'Doc Jim says:
That's funny. I've been saying this for years!

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