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Posted Mon Mar 22 2010: from Annie Leonard, via HuffingtonPost:
The Story of Bottled Water: Fear, Manufactured Demand and a $10,000 Sandwich
[On World Water Day, along] with a bunch of North America's leading environmental groups ... release our new film: The Story of Bottled Water. It's a seven-minute animated film that, like The Story of Stuff, uses simple images and words to explain a complex problem caused by what I call the 'take-make-waste' economy. In this case, we explain how you get Americans to buy half a billion bottles of water a week when most can get it almost free from the tap in their kitchen.... Each year, according to the Pacific Institute's Peter Gleick, making the plastic water bottles used in the U.S. takes enough oil and energy to fuel a million cars. And that doesn't even include the fuel required to ship, fly or truck water across continents and state lines.... Three-fourths of the half-a-billion plastic water bottles sold in the U.S. every week go to the landfill or to incinerators. It costs our cities more than $70 million to landfill water bottles alone each year, according to Corporate Accountability International.
[Read more stories about: plastic problems, stupid humans]

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