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Posted Sat Mar 27 2010: from Guardian:
NatGeo cheapens its brand by linking with vile air freshener
So it was with a considerable sense of disappointment and deflation that I saw an ad on TV recently urging me to buy an Ambi Pur plug-in air freshener produced "in association with National Geographic". Surely not, I thought. National Geographic, one of the world's most recognised and respected brands, would never demean itself by agreeing to a marketing tie-up with one of the most pointless consumer items of the modern age - an air freshener that you plug into an electric socket so that it can periodically pump its revolting, synthetic fragrance at you?... Let's recap: glaciers and emissions from power stations are not exactly the best of buddies at the moment, are they? And how does one go about recreating the scent of Alaska's Glacier Bay? Well, here's the ingredient listing from the website of Sara Lee, Ambi Pur's parent company (not for long it seems as it is being bought, according to the financial press, by another friend of the environment, Proctor & Gamble - if it can hurdle an EU investigation: Ppg-3 Ethyl Ether, Parfum, Linalool, Alpha-Isomethyl Ionone, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hydroxycitronellal, Geraniol, Coumarin, Citronellol, Cinnamyl, Alcohol, Limonene, Cinnamal Mmmmm, I love the smell of Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde in the morning. Don't you?
[Read more stories about: stupid humans]
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'Doc Jim says:
Say it ain't so, NatGeo!

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