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Posted Mon Mar 25 2013: from Fast Company:
The Weather Channel Is Changing The Climate Change Conversation http://apocadocs.com/s.pl?1364232273
Climate change will be a political conversation for a long time to come. So how does an organization that reports on the weather insert itself into the debate without getting political? Just take a look at the Weather Company, the parent company of the Weather Channel and Weather Underground. "We insert climate into every weather story," says David Kenny, CEO of the Weather Company. "We're scientific journalists. We start with science and try to tell scientifically based stories. It's not a political point of view."
[Read more stories about: anthropogenic change, weather extremes]
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'Doc Michael says:
If only we can get the sportsdesk reporting on climate change...

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