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Wal-Mart move 'a powerful symbol' for organic http://apocadocs.com/s.pl?1206212092
"Organic food proponents will remember Thursday as the day the ground shifted.
Giant food retailer Wal-Mart Stores Inc. announced that its store brand milk in the United States will now come exclusively from cows not treated with artificial growth hormones. The move sends a powerful signal to food manufacturers about the growing mainstream demand for health food products. With Wal-Mart already the largest retailer of organic milk in the U.S., it has been clear that consumers interested in greener food products are no longer the narrow group of back-to-the-earth types and wealthy urban yuppies. "It's reached the tipping point," said Ronnie Cummins, director of the Organic Consumers Association in the U.S., who has spent years campaigning against the use of hormones designed to boost milk production by up to 15 per cent in dairy cows.
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Cows and tipping have long gone hand and hand here in the Midwest.
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