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Strange valentines: some consumers literally 'in love' with possessions http://apocadocs.com/s.pl?1297258455
Just in time for Valentine's Day, new research from the W. P. Carey School of Business at ASU shows that a person may actually be "in love" with his or her favorite object.
The phenomenon is called "material possession love," and the researchers found these customers are typically lonely and easily can spend a whopping six times more money lavishing their love on beloved possessions than others spend on similar products.
"Until now, when we've thought about attachment to objects, most consumer researchers have thought of it in terms of self-identity, such as whether owning and driving an expensive sports car helps you tell others you have a higher social status or makes you seem sportier," said John Lastovicka, the study's primary author and marketing professor at ASU. "We tend to get attached to things that help us convey our sense of self. However, here we found that, in some cases, consumers became emotionally attached to possessions as real substitutes in what resembled human relationships."
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My possessions never confuse me. They are mine forever, and can't refuse me.
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