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Posted Sun Mar 1 2009: from Guardian (UK):
American taste for soft toilet paper 'worse than driving Hummers'
The tenderness of the delicate American buttock is causing more environmental devastation than the country's love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public's insistence on extra-soft, quilted and multi-ply products when they use the bathroom. "This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous," said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council.... More than 98 percent of the toilet roll sold in America comes from virgin forests, said Hershkowitz. In Europe and Latin America, up to 40 percent of toilet paper comes from recycled products. Greenpeace this week launched a cut-out-and-keep ecological ranking of toilet paper products.... Those brands, which put quilting and pockets of air between several layers of paper, are especially damaging to the environment.
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