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Posted Fri Aug 7 2009: from New Scientist:
Consumerism is 'eating the future' http://apocadocs.com/s.pl?1249669393
[A]ccording to leading ecologists speaking this week in Albuquerque at the annual meeting of the Ecological Society of America, few of us realise that the main cause of the current environmental crisis is human nature. More specifically, all we're doing is what all other creatures have ever done to survive, expanding into whatever territory is available and using up whatever resources are available, just like a bacterial culture growing in a Petri dish till all the nutrients are used up. What happens then, of course, is that the bugs then die in a sea of their own waste.... He points out that like the accelerated growth of a cancer, the human population has quadrupled in the past 100 years, and at this rate will reach a size in 2025 that leads to global collapse and catastrophe.... In an ideal world, it would be a counter-advertising campaign to make conspicuous consumption shameful. "Advertising is an instrument for construction of people's everyday reality, so we could use the same media to construct a cultural paradigm in which conspicuous consumption is despised," he says. "We've got to make people ashamed to be seen as a 'future eater'."
[Read more stories about: ecosystem interrelationships, death spiral, stupid humans, short-term thinking]
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'Doc Jim says:
The business community and vested interests would surely sponsor those PSAs!

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