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SEARCH More than 5,600 stories! A great gift for crisis deniers! Humoring the Horror of the Converging Emergencies 94 color pages $24.99 now $15! Or read FREE online! Twitter Ping this story in social media: del.icio.us Digg Newsvine NowPublic Reddit Facebook StumbleUpon

Posted Sun Jun 1 2008: from Vancouver Sun: Everyone knows acid rain, but what about black water? http://apocadocs.com/s.pl?1212338130 In other words, when it comes to sorting the "clean energy" from the "smart energy," most of us don't know what we're talking about. According to EcoAlign, an eco-marketing group, the green gap isn't just about misusing words. Our lack of understanding contributes to a "growing misalignment" between our intention to become more green and our ability to do so. Unless we get to know the new vocabulary, we run the risk of committing the kinds of eco-errors that could lead to ecocide -- or, worse, an entirely avoidable ecopolypse. [Read more stories about: unintended consequences] New!: No reader quips yet -- be the first! Got a PaniQuip? Your Quip (limit 140 characters, no links, just wit): First name: The text shown in the Web image to the right: We reserve the right to reuse, remove, or refuse any entry.

The ApocaDocs say: Language defines cognition, said Chomsky -- so let's start talking, since it's clear our cognition needs a boost. (and really, ecopolypse? who do they think they are, making up words?) NEXT> More stories: Progress at UN biodiversity forum Species Disappearance Puzzles Scientists (Everyone knows acid rain, but what about black water?) Plant power to fight toxic tech Chlorine in tap water 'nearly doubles the risk of birth defects' Want to explore more? Try the PaniCloud!

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