SEARCH
A great gift
for crisis deniers!
Humoring the Horror of the
Converging Emergencies
94 color pages
$24.99 now $15!
Or read FREE online!
Twitter
Ping this story
in social media:
del.icio.us
Digg
Newsvine
NowPublic
Reddit
Facebook
StumbleUpon
|
 |
|
 |
|
 |
|
 |
|
Narrative entertainment programming can lead to persuasive outcomes http://apocadocs.com/s.pl?1229618832
Persuasive communication is often perceived as a threat to one's freedom, even if the message recommendation is in one's best interest. This results in message rejection as a way to reassert independence. Moyer-Gusé contends that different types of involvement in the narrative, such as engagement with the plot or identification with characters, may help to overcome resistance, thus resulting in persuasive effects.
The narrative format can allow viewers to become "sucked in" to the world in which the drama takes place, reducing viewers' perception that the message is persuasive in nature. The enjoyment associated with transportation into a narrative may allow individuals to process messages they would otherwise find too threatening.
|
|
 |
|
 |
|
 |
[Read more stories about:
]
|
 |
|
New!:
| |
|
No reader quips yet -- be the first! | |
|
Got a PaniQuip?
|
|
|
We reserve the
right to reuse, remove, or refuse any entry.
| |
|
|
|
|
|
 |
|
Ah! So that's what we're doing!
|
|
Actually, this study fits with the fundamental hope of the site... that we "may allow individuals to process messages they would otherwise find too threatening." We're a little unusual in our "narrative," but so it goes.
|
|
|
Want to explore more?
Try the PaniCloud!
|
